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About Proud to Care Cornwall

Proud to Care Cornwall is part of a wider Proud to Care South West initiative set up to raise the profile of social care and highlight the amazing work carried out by our care workforce: providing care and support to people across our communities.

Proud to Care Cornwall started work in 2017 with a relaunch in 2019.  The work is led and facilitated by Cornwall Council, but it is very much a partnership initiative with active engagement from Cornwall’s social care providers, health sector colleagues and sector representative organisations.

Cornwall has over 300 different care establishments plus other care providers including a network of Personal Assistants supporting individuals.  The work of Proud to Care Cornwall is guided by the workforce needs of this large and diverse sector.  We have a dual focus – the first is public facing to raise the profile of jobs and careers in adult social care and encourage people to find employment in the sector, and secondly to provide information and support to adult social care employers. Areas of work include Recruitment and Retention, Learning and Development and the Wellbeing of the workforce.


The work of Proud to Care Cornwall is part-funded through the European Social Fund (ESF).

Cornwall Council’s Proud to Care team contributes as a delivery partner on the following projects:

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ESF Business Clusters
Managing Partner: Truro and Penwith College
We are one of seven delivery partners across different sectors working with small and medium enterprises (SMEs). Our focus is to work with social care providers and enable businesses to meet their skills development, recruitment and retention needs. This includes by encouraging engaging in apprenticeships (including the Nurse Associate Apprenticeship), placement opportunities and Proud to Care Cornwall recruitment attraction campaigns.

ESF Employer Led Skills
Managing Partner: Cornwall Marine Network
We are one of eight delivery partners offering practical, flexible and effective accredited, non-accredited and bespoke training to employers across different sectors. Much of our involvement will be in the delivery of a programme of Trauma Informed Training.

ESF Health Works for Cornwall
Managing Partner: Cornwall Development Company
Health Works for Cornwall supports people who have health-related issues impacting on their abilities to engage in work. Individuals are provided with specialist information, guidance and support to enable them to move further towards or into employment. Proud to Care Cornwall works with colleagues in Cornwall Council’s Health Works team to provide a link with care sector businesses. We help promote the scheme to employers and facilitate opportunities for placements and employment for people who want to work in the care sector.

ESF Developing Skills for Business Project (2018 – 2020)
Managing Partner: Cornwall College
The Developing Skills for Business project ended in June 2020 and was a multi-sector project engage employers in the co-design, development and piloting of training and other strategies to meet the skills needs of local businesses across Cornwall and the Isles of Scilly.

Other funding

Discrete pieces of work, including development of materials for our recruitment attraction campaigns have been supported by funding from Skills for Care and also through the Department of Health and Social Care Workforce Capacity Fund for adult social care.