Course Overview
Learn how to professionally design and prepare engaging recruitment content for the care sector using Canva – the free, easy-to-use online design tool. This course will teach you how to create attention-grabbing job adverts, staff testimonials, and promotional graphics for platforms such as Facebook, Instagram, LinkedIn, and more.
Starting from the basics, you’ll learn how to open a blank canvas and build your designs with images, text, styles, and effects that speak to your target audience. By the end of the course, you’ll feel confident producing professional, effective recruitment materials that help you attract the right candidates and showcase your organisation’s values.
When: 11/09/25
Duration: 10am – 2pm
Venue: Online
Who: Managers, HR & any employee directly involved with the marketing and promotion of job vacancies
Cost: Fully funded
Places: 10
Secure your place today by emailing: PTCinnovation@cornwall.gov.uk
Course designed with care providers and delivered by industry experts from:
What You’ll Learn
By the end of this online course, participants will have mastered the skills needed to design and create compelling recruitment content for the care sector. You’ll know how to produce visuals that build trust, communicate your brand’s values, and inspire applications from the right people.
You will:
- Understand what Canva is and the benefits of using it for recruitment campaigns in the care sector
- Learn how to find and customise templates to match your organisation’s tone and branding
- Create engaging graphics for job vacancy posts optimised for social media platforms such as Facebook, Instagram, and LinkedIn
- Design carousel posts to highlight benefits, training opportunities, and career progression in care
- Create engaging staff testimonial graphics and “day in the life” visuals
- Edit and enhance images to reflect a warm, professional care environment
- Produce short, animated recruitment ads and stories for social media
- Use Canva’s bulk creation tools to quickly design multiple posts for ongoing recruitment needs
How You’ll Learn
Falmouth University online short courses are delivered through Microsoft Teams for a seamless and interactive learning experience. Each session begins with a live broadcast from your tutor, guiding you through the topic and resources. You’ll learn through a mix of live demonstrations and practical exercises. The tutor will remain online to answer your questions and give real-time support.
This blended approach combines live teaching with pre-recorded content, allowing you the flexibility to learn at your own pace while still benefiting from interactive elements.
Every learner on this course will be offered a free follow-up session with the tutor to provide support after the course has finished and the learning is being put into action.
What to Expect
- Practical, recruitment-focused content tailored to the care sector
- Engaging delivery designed to suit different learning styles
- Clear step-by-step guidance for creating impactful designs
- Constructive tutor feedback on your submitted work
- A supportive learning environment made up of care sector colleagues
Ready to create top quality recruitment content?
Contact Proud to Care Cornwall to secure your fully funded place today.
